THE FASHION INDUSTRY AND ITS CAREERS - MICHELE GRANGER

"The Fashion Industry and Its Careers, 3rd Edition, offers an exploration of the fashion industry - from raw materials to marketing to the ultimate consumer - and explores fashion careers across the board. For each career covered, readers will learn about what to expect on the job, required education and training, and the relationship of the role to the industry as a whole. The third edition is fully updated with recent developments in technology, world economics and globalization and effects on industry sectors and career opportunities. Through current, applied industry information and personal assessments throughout, students gain a critical understanding of what careers match their aptitudes, skill sets, and interests - and how to begin down a path to a successful career in the fashion industry. New to this edition: - Organizational changes to the unit structure of this third edition align the content with current industry practice and emphasize career areas with the greatest growth potential.- In-depth job titles and descriptions for a wider range of careers now including Marketing Director (Ch 9), Product Marketing Manager (Ch 9), Brand Marketing Manager (Ch 9), Digital Marketing Manager (Ch 9), Web Site Marketing Personnel (Ch 9), Creative Art Director (Ch 9), Copy Writer (Ch 9), Customer Service and Customer Relationship Management (CRM) Staff (Ch 9), Digital Media Artist (Ch 12), Graphic Designer (Ch 12), Fashon Journalist (Ch 12), and Fashion Blogger (Ch 12).- A new Chapter 12 has been developed to familiarize readers with the growing career sector of digital media and visual communication. This chapter examines digital media, graphic design, web site design, journalism, and blogging as career options. The chapter includes new boxed features such as "Top Digital Media Companies" and "Tips for Starting a Fashion Blog", plus a profile of fashion journalist Robin Givhan and an interview with fashion blogger Kristian Laliberte, former Senior Editor of Refinery 29.- New interviews are presented in or at the conclusion of chapters-most in a new question and answer format. In essence, they are case studies of success stories in the industry-from new young executives and entrepreneurs, such as Erin Burke in Paris and Mandy Raines-Cordia in Las Vegas, to legends and true teachers, like David Wolfe and Catherine Leslie. The fashion industry and its careers are filled with remarkable, creative, intelligent, and hard-working people; in this book, about 25 of these people share their stores with you, the future faces of the fashion industry.- 16-page color insert of includes all-new full color images that align with chapter topics- Fully updated photo program contains more than 75 new photographs that appeal to the visual learner in many of us interested in fashion. - New "Social Media Strikes" boxes are interspersed throughout the units to emphasize and describe the impact of Facebook, Twitter, Pinterest, Instagram, Linked In, and others. As new social media forces will continue to impact our lives and the fashion industry world, understanding the why and the how of social media today will help us anticipate the future. - Appendix A, a chart of salary ranges by position and location has been replaced by a selective list of online resources to locate this information. It will be current and can be compared to provide the most accurate salary expectation. New online resources presented at the end of each chapter also provide current information on careers and industry trends.- Appendix B features an assortment of resume examples from several careers as are suggestions for writing a resume, researching employers, and interviewing"-- Continue Reading...

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